Telephone Sales Skills


Aims of the course

This fun and highly interactive one-day sales training course imparts participants with the techniques and strategies needed to maximise their telephone sales performance.

It covers a broad range of skills and strategies, including (but not limited to) those used to overcome ‘gate keepers’, maximising the number of decision-makers reached, strategies to help optimise the number of appointments booked and helpful tips to help facilitate prospect decision-making during the telephone sales conversation.


Who will benefit from attending?

Anyone working in tele-sales or selling over the telephone.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Identify the features of both good and poor telesales calls
  • Understand the way in which beliefs and attitudes affect performance
  • Effectively manage gatekeepers such as PAs and secretaries
  • Use communication skills to build trust and confidence with prospects
  • Understand the way in which product/ services benefits and features may be used to present a compelling proposition
  • Close sales and appointments with prospects


Key topics covered:

  • Preparing the call
  • Interacting with the gatekeeper
  • Establishing interest from prospects
  • Asking pertinent questions coupled with active listening
  • Identifying your prospect's needs
  • Understanding and presenting the benefits and features of your product / service
  • Dealing with objections effectively
  • Closing appointments or sales
  • Cold calling
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.