Influencing and Negotiation


Aims of the course

Influencing and negotiation skills are vital for all sales professionals. Increasingly demanding client expectations combined with competition, make conversion of sales ever more challenging.

This course will help participants develop and apply the skills needed to confidently persuade and influence others and to negotiate successful outcomes which recognise customer need.


Who will benefit from attending?

Business development and sales professionals who wish to upgrade their skills by learning new techniques and improving their ability to persuade and influence.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Use the skills required to effectively influence and negotiate
  • Adapt to behavioural styles and appreciate need to amend own style accordingly
  • Understand the role of negotiation through the entire sales cycle
  • Identify and further develop own strengths when influencing and negotiating with others
  • Expand their sphere of influence and drastically improve persuasion skills
  • Create the right first impression and build stronger relationships


Key topics covered:

  • What role do negotiation and influencing play throughout the sales cycle?
  • Negotiation and influencing methodologies
  • Anticipating and managing negotiation tactics
  • Planning for negotiations
  • Techniques inventory
  • Style and style shifting
  • Dealing with set backs
  • Using your skills to manage conflict
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.