Introduction to Marketing

Our 'Introduction to Marketing' training course, can be delivered in a classroom setting or via webinar. It is possible for webinar recordings to be uploaded to an eLearning platform, along with supplementary resources, quizzes and case studies for future access.

Aims of the course

This is an ideal course for those new to marketing. It helps participants understand the role of marketing and the need for effective marketing strategies. As well as theory the one-day course focuses on practical skills needed to implement marketing techniques at work.

Who will benefit from attending?

  • Anyone in business for whom marketing is not their fundamental area of knowledge
  • Those new to marketing roles in their careers
  • Business start-ups
  • Ref Nr:
    MKIMK
  • Experience Level:
    Standard
  • Group:
    Main Group

Participants will learn to:

  • Apply the essential concepts of marketing to their roles
  • Acquire key strategies and techniques to drive forward marketing activities
  • Develop confidence in working within the marketing arena
  • Understand effective communication strategies and product positioning techniques

Key topics covered:

  • Defining marketing
  • Key marketing concepts
  • The marketing strategy – key elements
  • Understanding your customers and competitors by applying qualitative and quantitative market research techniques
  • The marketing management processes
  • Product planning- lifecycle analysis
  • New products development process
  • Market share and Growth Model
  • Brand positioning
  • Case studies and action planning

What's included?

The majority of our courses are customised and delivered in-house.

Our standard fee for customised course delivery over the duration of a day is £1,400 excluding VAT. This fee includes:

-Pre-training diagnostic meetings with clients to determine training needs and priorities
-Training development and customisation
-Pre-training evaluations
-Full-day onsite training
-Training delivery to circa 20 people
-Trainer travel expenses and travel time
-Post-training evaluations and report
-Materials
-Certificates
-Follow up

For groups of 20 people, this fee is equivalent to an individual investment of £70 per head.

Our South West training teams cover Dorset, Devon, Cornwall, Somerset and Wiltshire. Whether you're in Dorchester, Yeovil, Ilminster, Plymouth, Pool, Bournemouth, Exeter, Bath, Bristol, Taunton, or Salisbury, we have expert trainers ready to deliver high-impact training directly from your office premises to your staff.  This takes the headache and hassle out of traveling and allows greater flexibility in the number of participants. 

Contact us to discuss further. 

Contact Us

Call: 0330 027 0207

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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