Negotiation Strategies for Translation Sales


Aims of the course

This course empowers sales people within the translation and language services sector to become more effective negotiators. Participants on this course will come away with an understanding of preparing for negotiations, negotiation strategies, managing complicated negotiations and securing the best price.


Who will benefit from attending?

Any sales person or Account Manager within the translation or language services industry wanting to improve upon their negotiation style and techniques.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Have more confidence when negotiating to create better outcomes
  • Handle difficult negotiations whilst seeking a win-win outcome
  • Anticipate the “give” or concessions the customer is likely to want
  • Have a list of potential “gets” from the customer
  • Articulate their position more effectively in negotiations
  • Apply strategies for handling difficult negotiations


Key topics covered:

  • Typical negotiation scenarios within the translation industry
  • The role of the sales process in paving the way for better negotiations
  • Questioning, listening and understanding body language
  • Negotiation models and the impact of culture on negotiation
  • Two of the most common tactics translation buyers use: how to recognise and respond to them
  • Effective use of “gives” and “gets”
  • Keeping cool & the art of silence
  • How to bow out gracefully when things go awry
  • Action planning

What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.