Export Marketing


Aims of the course

Marketing internationally and doing it well is key to sustaining and developing export sales. This one-day training course is a perfect solution for anyone looking to start, build or develop their marketing skills with an export specific focus.


Who will benefit from attending?

Business owners, directors, managers, business development, marketers and anyone wanting to boost their export marketing efforts.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Apply new research techniques to their marketing analysis
  • Identify their competitive edge through the marketing mix
  • Use market intelligence to maximise propositions
  • Make the most of new media and online marketing opportunities
  • Develop and project real brand values
  • Plan a communication and export marketing strategy


Key topics covered:

  • International market research
  • Products/services within export marketing
  • Pricing strategies
  • Using new research techniques and opportunities
  • Creating killer marketing propositions
  • Power promotion and international marketing communications
  • E-Marketing
  • The marketing plan – bringing it all together
  • Action planning


What's included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.