Sales for Non-Sales People


Aims of the course

This course is an ideal introduction to the world of sales for non-sales people. It gives a thorough and practical overview of the role of sales within an organsiation whilst helping participants gain practical techniques and strategies which add value to their organisation's skill portfolio.


Who will benefit from attending?

Anyone who is not employed within a sales capacity but who interfaces with external clients or who is required to represent the company through networking events trade shows, etc.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Understand the world of sales
  • Appreciate the sales cycle, key activities and the role of different players at different points of the cycle
  • Understand the opportunities available at different points of the sales cycle 
  • Gain essential techniques and insights to manage client relationships positively and effectively
  • Sell themselves, the organisation and  products / services with confidence


Key topics covered:

  • What is ‘selling’ and what are the key activities within the sales cycle?
  • Who are the key players within the sales cycle? Your role within this cycle
  • Where are the opportunities within the sales cycle?
  • Features, benefits, upselling, cross selling – How do these terms apply within your organisation?
  • Dealing with objections and closing deals
  • Sales skills-building rapport with your clients, gaining their trust and respect, effective relationship management, questioning techniques, active listening, selling the features and benefits of your products or services
  • Elevator pitch for use during networking events or related activities
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.