NLP for Sales People


Aims of the course

Neuro-linguistic programming (NLP) focuses on the way in which we communicate, the processing and recall of communication and the way in which communication can empower an outcome.

This course takes the principles of NLP and applies them to the sales context. Through training, participants will learn a range of tools and techniques which are of significant benefit to the way in which we communicate throughout the sales process.


Who will benefit from attending?

Anyone within a sales, account management or business development role wanting to take their skills to the next level.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Understand the way in which we communicate at the unconscious level with others
  • Take control of the way in which we think and speak and the subsequent outcome
  • Develop skillful, elegant use of language patterns that motivate and influence
  • Build the very deepest level of rapport with individuals and groups to generate trust and confidence
  • Increase self-confidence and openness in managing challenge
  • Sell more by making use of influential sales language


Key topics covered:

  • What is NLP and what is the role of NLP within the sales environment?
  • Using NLP to help lower prospect barriers and increase rapport
  • Tailoring your approach so that it accommodates the preferences of your prospect
  • NLP techniques to help enhance the way in which you listen and question your prospect
  • Harnessing subconscious drivers in you and your prospect
  • Discovering prospects’ representational systems and embedded commands
  • Developing compelling language and using infl uential sales language
  • Re-framing meanings through context and setting and pacing & leading your prospect
  • Using non-verbal communication to your advantage
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.