Writing Effective Press Releases


Aims of the course

Press releases are a great way to gain PR, communicate messages, create a brand and improve a website's SEO. This one-day course will walk participants through the basics of writing a press release as well as exploring techniques and tips to create stand-out copy.


Who will benefit from attending?

  • Marketing & PR professionals
  • Business owners
  • External communications roles


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Write great press releases and understand different writing techniques
  • Develop journalistic writing styles
  • Use powerful quotes that add value to copy
  • Edit and proofread copy
  • Enhance the profile and professionalism of the organisation or brand


Key topics covered:

  • Setting objectives and identifying the necessary content to meet them
  • 6 things to avoid when writing press releases
  • Top 10 industry strategies for grabbing attention and maintaining interest
  • Avenues and opportunities for publishing press releases
  • Identifying stories and writing news releases of genuine interest to journalists
  • Understanding the facets of a compelling story 
  • Develop a journalistic writing style that is easy to read
  • Write successful headlines and introductions and add value to your message
  • Create stories when there’s nothing new to say
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.