Writing Effective Press Releases
Marketing
Aims of the course
Press releases are a great way to gain PR, communicate messages, create a brand and improve a website's SEO. This one-day course will walk participants through the basics of writing a press release as well as exploring techniques and tips to create stand-out copy.
Who will benefit from attending?
- Marketing & PR professionals
- Business owners
- External communications roles
- Reference Nr.:
- MKWEPR
- Experience Level:
- Standard
- Group:
- Main Group
Participants will learn to:
- Write great press releases and understand different writing techniques
- Develop journalistic writing styles
- Use powerful quotes that add value to copy
- Edit and proofread copy
- Enhance the profile and professionalism of the organisation or brand
Key topics covered:
- Setting objectives and identifying the necessary content to meet them
- 6 things to avoid when writing press releases
- Top 10 industry strategies for grabbing attention and maintaining interest
- Avenues and opportunities for publishing press releases
- Identifying stories and writing news releases of genuine interest to journalists
- Understanding the facets of a compelling story
- Develop a journalistic writing style that is easy to read
- Write successful headlines and introductions and add value to your message
- Create stories when there’s nothing new to say
- Action planning
What is included?
The majority of our courses are customised and delivered in house. Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people. This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.
