International Branding

Marketing

Aims of the course

This popular course helps participants understand the importance of branding in an international context and equips them with effective strategies and techniques for the development of a strong brand strategy for their business.

 

Who will benefit from attending?

  • Business owners & Directors
  • Sales & Business Development managers
  • Marketing, advertising and design professionals

 

Reference Nr.:
MKIB
Experience Level:
Standard
Group:
Main Group

 

Participants will learn to:

  • Recognise the importance of brands and how they can work for the business
  • Appreciate  the challenges of managing brands on the international stage
  • Get to grips with maximising your own brand
  • Create a brand strategy
  • Manage and protect your brand

 

Key topics covered:

  • Understanding your brand and branding
  • Brand management methodologies
  • Case studies
  • Understanding the challenges of launching your brand on the international stage
  • Common international branding errors
  • Language, culture and expectations
  • Brand communications
  • Brand strategy
  • Protecting your brand

 

What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.