Effective Copywriting


Aims of the course

Our one-day training course is ideal for anyone involved in copywriting for work. Writing content that is clear and purposeful is the be all and end all of copy and these are exactly the skills we focus on.


Who will benefit from attending?

Anyone who needs to write content to promote their business, internal/extenal, marketing or otherwise.


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Write persuasive copy for a range of media, such as adverts, brochures, flyers, direct mail and other platforms
  • Evaluate the quality of their copywriting against industry best practices
  • Write stimulating articles and newsletters
  • Edit and proof own copy


Key topics covered:

  • What is copywriting?
  • Common copywriting agencies and their roles (e.g. agencies / printers etc)
  • Avoiding common copywriting errors
  • Defining your message, target audience and identifying their needs
  • Choosing the right copywriting techniques
  • Managing the layout of your material and text
  • Tools for editing and proofing
  • Assessing the success of copywriting efforts
  • Crafting compelling headlines
  • Interviewing techniques
  • Email marketing, copywriting for the web and social media
  • Action planning


What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.