Introduction to Marketing


Aims of the course

This is an ideal course for those new to marketing. It helps participants understand the role of marketing and the need for effective marketing strategies. As well as theory the one-day course focuses on practical skills needed to implement marketing techniques at work.


Who will benefit from attending?

  • Anyone in business for whom marketing is not their fundamental area of knowledge
  • Those new to marketing roles in their careers
  • Business start-ups


Reference Nr.:
Experience Level:
Main Group


Participants will learn to:

  • Apply the essential concepts of marketing to their roles
  • Acquire key strategies and techniques to drive forward marketing activities
  • Develop confidence in working within the marketing arena
  • Understand effective communication strategies and product positioning techniques


Key topics covered:

  • Defining marketing
  • Key marketing concepts
  • The marketing strategy – key elements
  • Understanding your customers and competitors by applying qualitative and quantitative market research techniques
  • The marketing management processes
  • Product planning- lifecycle analysis
  • New products development process
  • Market share and Growth Model
  • Brand positioning
  • Case studies and action planning


What is included?

A tip-top trainer who teaches from experience, all your materials, lunch and refreshments are all included in our training fees. Certificates are issued upon completion of training courses. For more information about this course please contact us or simply sign up below for our next scheduled course.