International Social Media Strategy

Marketing

Aims of the course

Social media is a fantastic marketing and communications tool if fully embraced and designed to work to company objectives. This course helps participants start new social media campaigns as well as improve upon and evolve existing ones  - however the focus is on doing so at an international level.

 

Who will benefit from attending?

  • Marketing Directors
  • Social media managers
  • Business owners
  • Exporters
  • Brand managers

 

Reference Nr.:
MKISMS
Experience Level:
Standard
Group:
Main Group

 

Participants will learn to:

  • Demystify social media and build social media strategies which reflect organisational objectives 
  • Understand the impact of social media on the business bottom line
  • Identify and prioritise the international business objectives
  • Avoid social media stealing your time
  • Learn simple ways to measure results to eliminate ineffective activity
  • Use practical tips and strategies to enhance marketing success

 

Key topics covered:

  • International social media channels and strategies
  • How does social media fit within the sales cycle?
  • Social media on the global stage –  potential pitfalls
  • Localising messages and engagement 
  • Social listening in a global setting
  • Detailing your international social media strategy
  • Measurement of social media use within your organisation and impact on success - what can be measured and how?
  • How can marketers make more use of social media data?
  • Action planning

 

What is included?

The majority of our courses are customised and delivered in house.  Our standard fee for customised course delivery over the duration of a day is £950.00, which includes diagnostics, course customisation to ensure the course meets the specific needs of your organisation, materials and delivery to groups of up to 15 people.  This equates to a training investment of £65.00 per head. Certificates are issued upon completion of the training for all participants.